19 Years of Strategy. One Lifetime of Passion.
Bridging high-level marketing expertise with the raw energy of the live music community.
From Corporate America to the Front Row.
For nearly two decades, I navigated the high-stakes world of corporate design and marketing, building a foundation of 19 years of professional expertise. During that time, I was responsible for creating work that looked "nice" and polished—work that met the corporate standard but ultimately lacked the personal passion I was searching for.
Everything shifted in May of 2022 when I discovered the music of the Grateful Dead. That discovery was the spark that got the ball rolling. I began a daily practice of listening to a new song and interpreting the music through a set of "fresh eyes".
This process allowed me to rediscover my creative energy and shifted my focus permanently. I moved away from the "nice" corporate aesthetic and toward work that had a true heartbeat—capturing the raw, authentic energy of the community and the unposed moments that make live music and life feel real.
The Momentum: The "Snowball" Effect
With my creative energy reignited, I took my 19 years of professional expertise and focused it entirely on the music community. In September 2022, ahead of attending Renewal, I proactively reached out to members of the Billy Strings merchandise team with a custom poster set designed to showcase my specific skill set.
The team loved the duo I created, and that specific connection proved to be the spark that set the ball rolling. It was the validation I needed to see that my "perspective"—a blend of professional marketing strategy and a deep-rooted passion for the scene—filled a vital gap in how we document the musical experience.
Since that first project, my career has snowballed, leading me to document the bluegrass, funk, and jam band circuit across the country.
Proven Impact: 2025 by the Numbers
I don’t just capture the vibe; I have the professional stamina to document the entire experience at a high volume. My 19 years of visual perspective ensures that every frame is backed by nearly two decades of technical and strategic expertise. In 2025 alone, I successfully navigated the demands of the industry:
115+ Sets Captured: Proving the stamina and dedication required for high-intensity tour documentation.
100+ Unique Artists: Documenting the diverse sounds and stories of the modern music scene.
6 Major Festivals: Mastering the complex logistics and fast-paced environment of large-scale event coverage.
14 Regional Venues: Capturing everything from intimate Charlotte club dates to massive outdoor stages.
This track record is the foundation for my 2026 Festival Tour, as I continue to focus my lens on the raw, authentic moments that define the heart of the community.
More Than Just a Lens.
Beyond the camera, Jolene is the founder of You Enjoy My Marketing (YEMM)—a Charlotte, NC-based PR and marketing agency.
The name is a playful nod to the Phish song "You Enjoy Myself," inspired by a story of connection.
"My philosophy is built on the joy of that connection; I strive to create a partnership where you can truly enjoy yourself while we build your brand and achieve your goals. This collaborative spirit is what allows us to capture the heart of the community and those authentic, unposed moments that define your unique story."
Our Services
Live & Promotional Photography: Capturing the raw energy of bands and festivals.Business Branding & Portraits: Professional imagery that tells your brand's story.
Event Coverage: Detailed documentation for events of all scales.
Marketing, PR, & Web Design: Leveraging 19 years of expertise to grow your digital presence.
